CENTRE OF EXCELLENCE in Sustainable & Innovative Design and Manufacturing of Polymer-TOYS (SUNDAR – TOYS)

The toy industry in India is expecting a major upward growth. It is essential for Indian academia and research institutes to help the toy industry to achieve the targets and become self-dependent. Moreover, Government of India is envisaging the Indian toy industry to become one of the major exporters of quality education and entertainment toys. The main objective of the center of excellence is to enhance the productivity and creativity of Indian Toy industry. The center will primarily carry out systematic and comprehensive research and development activities pertaining to design and manufacturing of toys thru innovations in designs, materials and manufacturing related activities. It is envisaged that the center will create world-class sustainable technologies and will develop required skilled manpower to cater the needs of Indian toy industry. The center will develop innovative toy designs by conducting systematic studies of Indian traditional toys and contemporary international toys. Scientific and established design protocols will be employed to develop state-of-the art toy designs which will be easily manufacturable, sustainable and cost effective. IIT Guwahati has a dedicated Design department which carry out Industrial design activities since last 25 years. A dedicated team of experienced faculty members with a pool of enthusiastic research scholars will involve in the innovative toy design module. A team of material science experts with diverse background such polymers, metals, bio-materials will put their sincere efforts in development of novel and eco-friendly materials required for the toys. A group of manufacturing engineers with a wide spectrum of experience in advanced manufacturing processes, finishing processes, additive manufacturing (3D printing), mechatronics and manufacturing automation will come up with cost-effective and sustainable manufacturing solutions to our toy manufacturers located at urban as well as rural areas. State-of-the art skill-development, training and awareness programs will be developed to help of the toy industry.

Strategic Design Management activities in the Centre of Excellence (CoE), SUNDAR TOYS

There is a prime module of Marketing, Business Design and Entrepreneurship in this CoE. The prime objective of this module is to explore, create and deliver value in Toy Business in India. It will be done through strategic design management and entrepreneurship development.

• Enterprise creation in toy business with the spark of design and innovation is one major aspect of this.
• Other aspect is revitalizing existing enterprises in toy industry with creativity, innovation and design thinking.