Market Potential Assessment for Low Cost Branded & Non Branded Undergarments for Ladies & Gents

To study the Urban and Rural Market of Assam and North East and export potential to Bangladesh and Myanmar of Low Cost Branded & Non Branded Undergarments for Ladies & Gents. The project aims to study various issues related to Low Cost Branded & Non Branded Undergarments for Ladies & Gents viz. consumer behavior, design, branding, supply chain, distribution, market share, business opportunity, challenges etc.

Funding Agency : Gargya Group of Companies
Principal Investigator: Prof. Pratul C Kalita
Co-investigator:
Duration/Starting Year: 2011 – 2011
Status: Completed