Consumer behavior of milk and milk products in Assam

The study was carried out to formulate business strategy for dairy development in Assam. The comprehensive study included consumer behaviour study in all the districts of Assam through primary research. Strategy formulation.

Funding Agency : International Livestock Research Institute and Indian Council of Agricultural Research
Principal Investigator: Prof. Pratul C Kalita
Co-investigator:
Duration/Starting Year: 2005 – 2007
Status: Completed